The 5 jewellery boxes you choose again and again
We have quite a lot of jewellery boxes. But some of them just keep finding their way onto order confirmations.
Here are the five best-selling ranges of peak season so far. Familiar favourites, one ultra-slim option and a whole lot of velour.
See the top 5 on video
If you'd rather see them than read about them, we've brought all five together here.
Our all-time bestseller
This probably won't come as much of a surprise. Boston isn't just number one right now. It's our best-selling range ever.
It's simple, made in Denmark and available in sizes for pretty much the entire jewellery assortment. No fuss. It just works.
The jewellery box with a drawer
Stockholm makes a little more of the opening itself. The drawer adds an extra movement to the unboxing and lets the jewellery appear at its own pace.
It's a simple detail, but it makes the experience feel more considered. And apparently, pretty popular too.
Only 17 mm high
Frankfurt was made specifically for e-commerce.
It's only 17 mm high, fits through the letterbox and was developed with a focus on keeping shipping costs as low as possible. Pretty handy when the jewellery needs to travel all the way from your online shop to the customer's front door.
Soft-touch and velour
When the unboxing should feel like part of the purchase itself, Madrid is hard to overlook.
Soft-touch on the outside, soft velour on the inside and a matching sleeve around the box. The premium feel is turned all the way up – from the first touch to the moment the jewellery is revealed.
Velour inside and out
Velour outside. Velour inside. Sofia hasn't exactly gone for the understated approach – and it seems to be working.
The hinged lid and matching velour insert give rings and smaller jewellery pieces in particular a more classic and exclusive presentation.
See how they look with your logo
The same box can look completely different depending on the colour, logo and print.
Here's a look at a few designs that have already made their way to other jewellery brands. Not as a rulebook. Just for inspiration.
Boston ECO
Stockholm ECO
Stockholm ECO
Frankfurt ECO
Boston ECO
Stockholm ECO
Frankfurt ECO
Sofia
Frankfurt ECO
All five ranges are tarnish tested and can be ordered with free logo printing from just 48 pcs.
Five different takes on a bestseller
Boston keeps it simple. Stockholm adds a little extra to the unboxing. Frankfurt is built for e-commerce. Madrid turns up the luxury. And Sofia goes all-in on velour.
In other words, there isn't one recipe. These five ranges have simply found their own ways of making it into the basket again and again.