New: Sustainable foam inserts made from trees

This entry was posted 14 stycznia 2022

In recent years, we have seen an increasing demand for a sustainable alternative to the classic foam inserts found in a large selection of our jewellery boxes. A few years ago, we introduced our ECO cardboard inserts, but if you prefer a soft insert, choosing a sustainable alternative has not been possible. But now it is here – and we are very excited to share the news with you!

We are pleased to present our new jewellery box inserts made from Tall oil – a by-product extracted from trees from the paper production. In other words: now jewellers everywhere can order high-quality foam inserts which are 100% free from crude oil. The new initiative is an excellent example of how the packaging industry can benefit from adapting principles from the circular economy.

The sustainability agenda has been vital for jewellery designers worldwide for many years. Rather than seeing this as a passing trend, we have chosen to make many permanent changes over the years in order to be eco-friendly forerunners. And with the addition of the new sustainable foam inserts, we now have the most eco-friendly product line-up ever.

See all jewellery boxes with sustainable foam >


Sustainable. What else?

“For a long time, our customers have asked us to make foam inserts without oil”, says sales manager Henrik Hansen when asked about the new introduction.

“But it turned out to be a challenge to find a material that ticked off all the right boxes: it needed to come from a sustainable source, it had to be lightweight, soft and have the proper elasticity, it should be completely free from unwanted chemicals, and it could not in any way cause tarnish in silver jewellery”.

He pauses for a moment to pick up one of the new inserts: “But we succeeded. And I’m so happy with the way the new material turned out. It looks and feels great.


How are sustainable foam inserts made?

The inserts are, as previously mentioned, made from Tall oil, which is a by-product of paper production. The production of paper takes place (in short) by felling, debarking and comminuting pine trees. It is then softened and processed to end up with a pulp consisting of wood fibres and water.

Wood basically consists of three parts: cellulose, hemicellulose, and lignin. When the wood is processed, the wood fibres (cellulose) are separated from the remaining parts, which form a by-product called black liquor. The water from the black liquor evaporates, after which you are left with something called black liquor soap that can be skimmed off. Once this substance is acidulated, we are left with Crude Tall Oil (CTO), which can be used to make many different things like paints, soaps, detergents, and sheets of foam.

The clear advantage of the new sustainable foam inserts is the fact that they are not made from plastic, which means that the sustainable foam has a much lower carbon footprint.


Boston ECO and Frankfurt ECO with sustainable foam inserts

Boston and Frankfurt are true Westpack classics. So, naturally, they are the first jewellery box series we will introduce that features the new sustainable foam inserts. This means that you can now order three different versions of Boston ECO and Frankfurt ECO:

Both Boston ECO and Frankfurt ECO are produced in our factory in Denmark, which ensures an eco-friendly production – and at the same time, we avoid the emission-heavy transport from, for example, Asia, which contributes to a lower CO2-impact per product.

Read more about our Danish production >

Recycling or disposing of jewellery boxes

Our jewellery boxes can be partially recycled, so if they need to be disposed of, you just have to separate them so that the shell itself can be recycled as cardboard/paper. The insert cannot be recycled but disposed of as household garbage.

… But why not use the jewellery boxes for another great purpose? Here are some tips on how your customers could use them:

  • As a gift box for small homemade gifts
  • As storage of beads, coins, paper clips etc.
  • Remove the lid and use the bottom of the box and the foam as a needle pad
  • For DIY projects:
    • Glue several together into an organizer for drawers etc.
    • Cover them with fabric, paint them, decorate them with beads, glitter etc.
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