packaging solutions

ECO-friendly packaging solutions

The eco-friendly agenda has picked up speed in recent years. Especially Millennials and Generation Z have skillfully created awareness about environmental issues and are overall critical consumers when it comes to green demands.

Green demands

  • According to a sustainable fashion survey, 28% of consumers would stop buying clothes from a company, if they find out it is not committed to the sustainable cause.
  • The global green packaging market is expected to expand at a compound annual growth rate of 6.0% until 2027.
  • The World Economic Forum has restated the global need to shift to a circular economy.

Politically, as well as economically, green is the new black. A clearly formulated eco-friendly strategy can win over voters or new business, while indifference could be met with harsh criticism. But what does this mean for you as a jewellery designer? If you do not already have an eco-friendly packaging strategy, a lot could be gained by investing in a more sustainable solution. We have a wide range of wholesale ecofriendly products as well as sustainable packaging solutions with low minimum order quantities.

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What is sustainable packaging?

Okay, so you want to buy sustainable packaging for your jewellery brand. How do you find the right solution? First, we must find out what sustainability means. So, let us look at some of the ways in which a product can be eco-friendly/sustainable.

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Sustainable certifications

One of the first things consumers notice about packaging is the certifications. At Westpack, we have two main certifications: Fairtrade and FSC.

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Related to the material’s life cycle

Some of our customers ask us: “what is the difference between recycled materials and recyclable materials?”. The simple answer is that recycled materials have previously existed in other forms – and recyclable materials have the potential to exist in new forms in the future.

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Chemical properties

We would not make a sustainability guide without diving into the subject of chemical properties. In some ways, chemistry has gotten a bad name. As a natural phenomenon, it is an inescapable fact of life (there would be no life without it). As a field of study, it is crucial to other sciences (physics, biology, geology etc.). But in relation to consumer products, ‘chemistry’ has almost become synonymous with ‘toxic chemistry’.

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Related to animal welfare

Many of our customers ask us questions related to animal welfare, so we thought that we would include a section about it in our sustainability guide. A question we get from time to time is: “are your products vegan?” And the short answer is: sometimes.

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Production practices

There are many different production paradigms, but we will focus on Organic and Zero-waste.

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Carbon neutral

Still more companies talk about how their company has become carbon neutral. But what does that really mean? Let us say that you (completely hypothetically) decided to run a carbon neutral jewellery business.

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ECO-friendly shipping of jewellery

You often hear that airplane travel is bad for the environment. Does this mean that shipping jewellery by plane is not eco-friendly? And how does airfreight compare to sea, road, and rail transportation? We have made an illustrative example to answer these questions.

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In summation

As you can see, products can be sustainable in many different ways. In some cases, the eco-friendly aspect is related to the material’s life-cycle, and in other cases, it is related to its chemical properties. Sometimes it is connected to the way the product was produced, manufactured, or tested, but it can also concern animal welfare and CO2 emissions.

The important question for you to ask yourself is what areas of sustainability that you find most essential.

That completes our sustainability guide – we hope that you have learned something. If you want to read more about eco-friendliness, you should check out our guide on Sustainability and Recycling. As one last thing, we want to leave you with a few words on greenwashing.

Beware of greenwashing

Our guess is that you are a critical consumer – based on the fact that you are reading this article. And one thing that consumers should always be critical of is greenwashing: the pitfall to avoid for any company. Greenwashing is reminiscent of political spin. It is a communication strategy with the aim of manipulating the recipient/voter/consumer into thinking that something is more eco-friendly than it actually is.

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