Kick-off 9: Upselling
A piece of jewellery rarely comes entirely on its own.
There is often something that makes perfect sense alongside it: care products, safety backs or a jewellery box to keep those new favourites safe.
It is not simply about squeezing more into the basket. It is about having the right products ready when they genuinely make sense for the customer.
Three simple ideas for upselling
If you sell a lot of silver jewellery, silver cleaning products are an obvious choice. If you sell exclusive stud earrings, LOX safety backs can be a relevant add-on. And a jewellery box or travel case gives the customer somewhere to look after their growing collection.
Think in terms of natural needs: care, security and storage.
Include add-ons naturally wherever the customer encounters them – in your shop, online store and sales process. When they are part of the flow, it is also easier for staff to include them naturally in their advice.
The same applies online, where relevant add-ons can be displayed alongside the product or during the purchase process.
Customers can only buy what they know you have.
Give your add-on products some attention in your marketing too. Jewellery care has natural credibility when it comes from a jeweller, and an attractive jewellery box can easily be the reason a customer drops by – and perhaps ends up with a little more in their basket.
Our top suggestions for upselling
Here are four product areas that naturally complement what you already sell.
WTP jewellery boxes & Stackables
A jewellery box is not simply something to add to a sale. It is a product in its own right.
World of Treasured Pieces includes jewellery boxes, small travel cases and modular Stackables. This gives you products that can sit alongside your jewellery while also earning their own place in your shop or online store.
View WTP jewellery boxes & travel cases → View WTP Stackables →
Jewellery cleaning products: The perfect partner for jewellery
The jewellery has been bought. Now it needs to keep looking its best.
Jewellery cleaning and care products are therefore a straightforward addition. You can choose from different brands and types of care depending on the jewellery, material and stones.
High-quality polishing cloths supplied in a practical display box for your shop. Available in two sizes: the small one is perfect for handbags and travelling, while the large one is ideal for everyday jewellery care at home.
A trusted and well-known jewellery care brand with many years of experience. The extensive range includes cleaning solutions, polishing cloths and specialist care for different metals, stones and jewellery.
Beauty care for jewellery. Connoisseurs combines effective jewellery care with a look inspired by the world of cosmetics. The range includes polishing cloths, wipes and cleaning products for different types of jewellery.
Care kits with your logo
Here, upselling becomes branding too.
Our care kits bring everything together in one gift-ready box with the option of adding your own logo. A complete product that can sit on the shelf, in your online store or alongside your jewellery.
Everything needed for everyday jewellery care in one attractive box: spray, polishing cloth and brush. Can be customised with your own logo.
Shop jewellery care kit →
A practical kit with spray, cloth and tools for caring for and adjusting glasses and sunglasses. Can be customised with your own logo.
Shop eyewear care kit →LOX: Keep valuable earrings safe
We would much rather have customers return because they are happy with the product and service – than because one earring has gone missing.
LOX safety backs help keep stud earrings securely in place. A small product that makes natural sense alongside the earrings your customer wants to take extra good care of.
They are available in gold- and silver-coloured versions, among others, and are a simple addition to the sale of stud earrings.
It does not need to be complicated
Look at what you already sell and identify the products that naturally belong alongside it.
Somewhere to keep the jewellery. Something to take care of it. Or a small detail that makes it a little harder to lose.
And getting started does not have to require a large investment either. With us, for example, you can order as little as one jewellery box at a time, and all in-stock items without a logo are dispatched within 24 hours on weekdays.
That is our take on upselling that genuinely makes sense.