Our grey boxes became a best seller in no time! Simply because the grey boxes are amazing.
Grey adds something extra. Where black and white are safe choices, grey makes for middle ground. A soft, elegant colour without sharp contrasts that gives your jewellery a perfect canvas. Many of our print colours look lovely on the grey boxes.
Learn why these four jewellery designers use their marvellous grey boxes as part of their branding on Instagram.
Human Interface Jewellery
A Boston box with a metallic silver logo on the lid plus a lid pad with metallic silver logo inside the box. In addition, Human Interface Jewellery uses the grey Oslo box for their luxury jewellery.
Human Interface Jewellery tell you why they use the grey Boston box:
”I chose the grey boxes as an ode to everyday software colours; the grey computer boxes we spend so many hours working on.”
About the use of the boxes on Instagram:
”I only share the boxes on my Instagram (not on the website) as I believe in using packaging as an added surprise for the customer. Showing them on Instagram does give me the opportunity to show the story behind my brand, which increases its value.”
You Me Berlin
A Boston Box with metallic silver logo, placed in the bottom right corner of the box. The off-centre placement gives the simple logo a completely different appearance than it would when placed centred.
You Me Berlin tell you why they use the grey boxes:
”I chose the grey Boston boxes as they stand apart from traditional black boxes. The simple style and textured finish compliment my brand and aesthetics perfectly.”
About the use of the boxes on Instagram:
“I love including the boxes in my Instagram photos as they not only show the company logo but also show the customer what beautiful quality packaging the jewellery is presented in.”
Nygaard Smykker
A metallic gold logo centred on the flat Frankfurt box. Nygaard Smykker has an online shop and they dispatch their jewellery by post:
Nygaard Smykker tells you why they use the grey boxes:
”I used black boxes with a metallic silver print earlier and replaced them by a grey box with gold branding. I believe the latter looks more exclusive. Additionally, I quite like the textured finish of the boxes that fits the pure and unpolished character of my jewellery very well. “
About the use of the boxes on Instagram:
”I use the boxes in my photos because I think it gives the photos a professional look. It shows my followers that my jewellery is the perfect gift, as it comes in a beautiful gift-box. The colour of the boxes also fits my jewellery perfectly and makes a lovely background for them in my photos.”
Hannah Lundberg
A metallic silver logo on the lid of the flat Frankfurt box. Hannah regularly uses the boxes on her Instagram page – also without the lid – to present her jewellery.
Hannah Jewellery tells you why they use the grey boxes:
“I picked the grey boxes because their simplicity gives them an elegant look that fits my jewellery brand."
About the use of the boxes on Instagram:
“I like to show the packaging on Instagram to show how lovely the boxes look with my branding, as part of my marketing strategy”
We love to see how you use our boxes in your branding. Share your photos on Instagram and tag us using @westpackdk or #westpackdk . We cannot wait to see your photos!