Westpack establishes WP Packaging Group through the acquisition of Wrapology

Wrapology and Westpack are now part of WP Packaging Group. The purpose of the group is to bring together strong, specialised packaging brands under a common ownership structure, while allowing each brand to continue operating with its own identity, expertise, and go-to-market strategy.

For you as a customer, this means that Wrapology and Westpack will continue to operate as independent businesses with their own product ranges, teams, and customer commitments. That will not change.

Collectively, WP Packaging Group serves customers across jewellery, watch, eyewear, cosmetics, fragrance, and fashion sectors, combining specialised industry expertise with a strong international supply chain.

The key advantage lies in our shared supply chain. Together, we can leverage a strong global sourcing and procurement organisation with significant experience and purchasing power across both Asia and Europe.

At the same time, both brands benefit from access to modern Danish production facilities for paperboard and plastic packaging. This provides greater flexibility, improved supply security, increased innovation, and enhanced competitiveness for the benefit of our customers.

Westpack also contributes to one of Europe's strongest digital platforms for packaging procurement, with online shops in 23 languages and a comprehensive standard product range. This creates even more opportunities for customers across the group, while each brand continues to focus on its core strengths and market segments.

WP Packaging Group is built for growth, and our ambition is to bring additional strong packaging brands into the group over time. Each brand will maintain its independent market position while benefiting from a shared and continuously strengthening supply chain. The more expertise and scale we bring together, the greater the value we can create for our customers.