April Fools’ Day 2026

1. apríla 2026
Finally a revolution for the 12 per cent

ELHPS 2.0

Have you also fought an unfair battle with a "right-handed" cardboard box? We've heard your prayers.

Let’s be honest: The world is designed for right-handed people. Scissors, tin openers and now also... packaging? For years we’ve received "complaints" from our left-handed customers who feel overlooked when they need to unpack their lovely purchases. That’s why we present ELHPS 2.0 (Ergonomic Left-Handed Packaging Standard).

Stockholm ECO

No more twisting your wrist out of joint. It opens counter-clockwise – exactly as nature (perhaps) intended. It’s not just cardboard; it’s ergonomic architecture for your fingers.

MFR A-Technology

Our patented Molecular Fiber Reverse Alignment (MFR A) ensures the gift ribbon curls the right way, even when you use "the wrong" hand. It’s technically complex, but visually beautiful.

Left-Handed Carrier Bags with DGA

We’ve moved the centre of gravity 2.4 mm to the right (seen from the inside), so your carrier bag always hangs perfectly perpendicular to your body when you carry it in your left hand. No more bags swaying inelegantly as you walk through the city.

APRIL FOOLS’

Okay, okay... We’d better admit it. Even though "Dynamic Grip Adaptation" sounds incredibly smart, there’s (fortunately) no such thing as a left-handed carrier bag.

But there is a thought behind the madness! With us, inclusion actually matters quite a lot. That’s why all our packaging is designed to be used by everyone. Whether you’re right-handed, left-handed or just use your teeth when things need to go fast, we promise it works.

DESIGNED FOR HANDS. CREATED FOR JEWELLERY. SINCE 2026.