Westpack's DNA

Premium packaging for jewelry, watches and eyewear - since 1953

Westpack develops, markets and sells quality packaging and accessories for the jewelry, watch and eyewear industry. Always keeping the customer in mind, we create long-term relationships by working persistently towards meeting the customer needs. We perform better today than we did yesterday. We do this, because we aim to be Europe’s preferred supplier of packaging and accessories for the jewelry, watch, and eyewear trade.

Our DNA and values

The Westpack DNA

We have been producing and selling packaging for the jewelry and watch industry for more than 70 years. Both nationally and internationally, Westpack's products and services are highly respected.

Although we are a B2B company, we operate with open prices on our online store. We also send you samples on most of our products. It is just our way of doing things.

Here are some additional reasons to do business with us:

  • We have a wide selection of quality products at great prices. Our customer service is second-to-none, and take pride in providing detailed guidance.
  • We offer fast delivery, low start-up costs and low minimum orders.
  • We have a fantastic online store with 11 supported languages. But if you need to talk about product development and logo printing, our multilingual sales department is ready to take your calls or answer your emails and chat messages.
  • Today, we handle 200,000 boxes and bags daily, which are shipped to more than 30,000 retail customers and jewelry manufacturers around the world.
  • We are constantly developing new and exciting products.

The becoming of corporate culture

All living things come into the world with a fixed set of DNA. Corporations do not. It takes time before a company culture is established. It takes experiences (both ups and downs) before a corporation develops a unique approach to doing business.

Only with time new dynamics can be discovered, and new ideas take shape. If a company is strong enough to stand the test of time, these ideas slowly crystalize into a proven business philosophy. And if the business is successful enough, a legacy is formed. When we say that there is such a thing as a Westpack DNA, this is exactly what we are talking about: something that encapsulates – all at the same time – corporate history, legacy and philosophy.

Our core values

Responsibility

At Westpack, we do not hand our employees responsibility - they take responsibility on their own initiative. Employees taking responsibility are granted the requisite authorization. We show confidence in each other, in the customer, in the supplier, and we believe in our own and our partners capability of performing successfully.

Reliability

At Westpack, we take pride in honouring our agreements. A "Yes" obligates, which is why we say "No" in case we exceed our own limitations. We make our mission, vision and results visible internally, and not least we address matters bluntly and in due time.

Community

At Westpack, it is essential that we agree in unity as to our common goals. In that way, we may win and celebrate our successes together. We show interest in each other, and we easily get enthusiastic. We support each other, and we ask for help if there is something we cannot manage on our own.

Business Acumen

At Westpack, the customer is entitled to obtain the correct product at the correct price. All elements contribute to the bottom line - for the customer as well as for Westpack and its employees. We always seek simplicity in our endea-vours, and we constantly strive for improvement, based on a constructive dialogue with our customers and employees.

SUSTAINABLE MATERIALS
AND PRODUCTION METHODS

Westpack works continuously on providing as large a selection as possible of materials that are environmentally friendly. In order to make our environmentally friendly products easier to spot on our website, we have created a separate label for these products: ECO.

MORE ABOUT SUSTAINABILITY

DOCUMENTING OUR
CSR EFFORTS AND RESULTS

As confirmed by Westpack’s values, CSR, responsibility and credibility have high priority in our organization. And since CSR is a point of emphasis for many of our partners, it is also one of our absolute field of focus. Read more about the CSR initiatives we have already made and which ones we are planning to make in our annual CSR report.

DOWNLOAD OUR CSR REPORTS

History of Westpack

Late 1930s

Valdemar Mogensen founds Holstebro Papæskefabrik (now known as ‘Holstebro Kartonnage’). Here Valdemar develops packaging for the local companies in western Jutland – for example strawberry boxes.

Late 1940s

Christen Peter Mogensen (Valdemar Mogensen’s son) joins Holstebro Papæskefabrik. In his spare time, he begins manufacturing cardboard party lamps – quite a popular thing at the time – at the attic of Holstebro Papæskefabrik with his wife Inga.

Early 1950s

At some point, C.P. Mogensen is contacted by the local watch wholesaler O.K. Jensen. He recommends Mogensen to start up a production of packaging for the watch and jewelry industry. Mogensen wisely follows the advice.

1953

The original one-man company Westpap was founded by Christen Peter Mogensen on June 18, 1953. In the beginning, the production is situated in the attic of Holstebro Papæskefabrik.

Mid 1950’s

In the first years, Westpap exclusively manufactures boxes for silver cutlery and jewelry. All manufacturing is done by hand. At a point, it becomes too cramped in the attic, and new buildings are constructed next to Holstebro Papæskefabrik.

The yearly turnover increases continually, and still more buildings are added to the headquarter. At one point, though, market liquidity becomes too low, and the Mogensen family are forced to sell their home and move into the office buildings.

Print ad from the late 1970s

Timeline of important events in our history

Get the full overview