New item: Fairtrade for your jewellery
Boston Eco, Frankfurt Eco, Torino Eco, recycled wrapping paper, boxes and ribbons in recycled plastic, a biodegradable plastic bag and now also: Fairtrade jewellery pouches. Eco-friendly packaging matters for Westpack, for several good reasons.
Sales manager Henrik Hansen says, ‘We care about the environment. This is reflected by our CSR-strategy, in which the environment plays an important role. We also experience an increase in demand for environmentally friendly packaging from our customers.’
Read the Westpack CSR report >
Popular Pouches
Jewellery pouches are more popular than ever. They’re used not just for jewellery, but for beauty products, decorations, wedding favours, accessories, and much more.
Henrik explains, ‘We were looking for an eco-friendly alternative to classic jewellery pouches. We quickly settled on cotton as the material of choice, because cotton is biodegradable and can be grown organically. Luckily, our purchasers found a good supplier of organic cotton.’
Fairtrade® To Boot
Initially, we set out to find pouches made from organic cotton. After we found a Fairtrade®-certified supplier, however, we quickly changed stance. After all, having these pouches made from Fairtrade-certified, organic cotton would make the final product all the more appealing.
‘Packaging for jewellery cannot be made from just any material. We have strict and specific requirements for the material and production process to ensure it will not enhance the tarnishing process of silver.’ Henrik says. He continues ‘The pouches are branded with our eco-friendly mark, with which we signal environmental-friendliness. Furthermore, the Fairtrade mark in the collar of the bag sends an eco-conscious signal, as Fairtrade ensures fair treatment of farmers and workers. We take pride in helping our customers make a visible green statement. ‘
Personalised with logo, yes, please!
Personalised packaging can make all the difference in a branding strategy. Therefore, we have ensured that these new pouches also can be branded with your logo.
‘The pouches are made of natural materials, giving each pouch a unique, rustic appearance. Brand them with your own logo for a stronger brand identity, with an eco-friendly touch’ Henrik concludes.
Fairtrade
‘Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives. With Fairtrade, you have the power to change the world every day. With simple shopping choices, you can get farmers a better deal. And that means they can make their own decisions, control their future and lead the dignified life everyone deserves.’
www.fairtrade.org
The jewellery pouches are available in cream-coloured and black cotton, in four different sizes. Each pouch is branded with the Westpack eco-friendly logo on the bag. The Fairtrade logo, with its characteristic colours, is sewn into the collar of the pouches. These two combined will make it easy for you to show your customers that you have made an eco-friendly packaging choice.