Advent Calendars 2025

A GIFT WITH FOUR OF YOUR WOW MOMENTS

Imagine selling four pieces of jewelry at once.
Pack them in a box that screams “exclusive gift” – and let the customer do the rest.
Welcome to this year’s Advent Calendar – our strongest sales format, designed to do all the work for you.

WHAT IS AN ADVENT CALENDAR – AND HOW DOES IT WORK?

In Scandinavia, the Advent Calendar is a popular tradition:
Four small gifts – one for each Sunday in December leading up to Christmas.
But in many other countries, the concept is still relatively unknown. And that’s actually an advantage for you as a retailer.

You can offer something that feels fresh and special – while selling more than one product at a time.

HERE’S HOW IT WORKS:

• You buy the Advent Calendar box from us
• You fill it with four of your own jewelry pieces – one in each compartment
• And you resell it as a complete gift package

HOW IT WORKS FOR YOUR CUSTOMER:

• They get a beautiful gift – either for themselves or for someone they love
• They receive four little surprises – one jewelry piece at a time
• They feel like they’re giving something extra – without having to come up with the idea themselves

USE IT BOTH IN-STORE AND ONLINE

IN YOUR ONLINE SHOP:

• Sell it as a ready-to-gift box
• Create a dedicated category for “Christmas gifts”
• Use it as a bundle – and increase average order value
• Offer gift wrapping or free shipping as an extra incentive

IN-STORE:

• Place it on the counter as a grab-and-go gift
• Display it filled – so customers can see the experience
• Use it for upselling: “Need a gift? Here’s one with four inside.”
• Pack it with different themes: gold, silver, bestsellers, new arrivals, etc.

Boston Eco 

• Black outer box with a lift-off lid.
• Inside are 4 dark green boxes.
• Each box has a lift-off lid and is numbered 1 to 4.
• The text “It’s a season full of love” is spread across all four boxes.

Stockholm Eco

• Light gray outer box with a drawer and ribbon pull.

• Inside are 4 cream-colored boxes.

• Each box has a lift-off lid and is numbered 1 to 4.

• The text “It’s a season full of love” is spread across all four boxes.