ADVENTSKALENDER 2025

A GIFT WITH FOUR OF YOUR WOW MOMENTS

Imagine selling four pieces of jewellery in one go.
Wrap them in a box that screams “exclusive gift” – and let the customer do the rest.
Welcome to this year’s Advent Calendar – our strongest sales format, designed to do all the work for you.

WHAT IS AN ADVENT CALENDAR – AND HOW DOES IT WORK?

In Scandinavia, the Advent Calendar is a popular tradition:
Four small gifts – one for each Sunday in December leading up to Christmas.
But in many other countries, the concept is still relatively unknown. And that’s actually an advantage for you as a retailer.

You can offer something that feels fresh and special – while selling more than one product at a time.

HERE’S HOW IT WORKS:

• You purchase the Advent Calendar box from us
• You fill it with four of your own jewellery pieces – one in each compartment
• And you sell it on as a complete gift set

HOW IT WORKS FOR YOUR CUSTOMER:

• They receive a beautiful gift – for themselves or someone they care about
• They get four little surprises – one jewellery piece at a time

• They feel like they’re giving something extra – without having to come up with the idea themselves

USE IT IN BOTH YOUR STORE AND ONLINE SHOP

IN YOUR ONLINE SHOP:

• Sell it as a ready-to-gift box
• Create a dedicated category for “Christmas gifts”
• Use it as a bundle – and increase average basket size

• Offer gift wrapping or free shipping as an extra incentive

IN-STORE:

• Place it on the counter as a grab-and-go gift
• Show it filled – so customers can experience the full concept
• Use it for upselling: “Need a gift? Here’s one with four inside.”

• Create themed versions: gold, silver, bestsellers, new arrivals, etc.

Boston Eco 

• Black outer box with a lift-off lid.
• Inside are 4 dark green boxes.
• Each box has a lift-off lid and is numbered 1 to 4.

• The text “It’s a season full of love” is spread across all four boxes.

Stockholm Eco

• Light grey outer box with a drawer and ribbon pull.

• Inside are 4 cream-coloured boxes.

• Each box has a lift-off lid and is numbered 1 to 4.

• The text “It’s a season full of love” is spread across all four boxes.