Logo Branding - Your guide to personalised jewellery boxes, bags and pouches.

Can I use branding in multiple colours?

Many of our products can be branded in multiple colours, at a surcharge. This surcharge is added for each extra colour or each extra print.

The following items can be personalised with a multicolour logo:

• jewellery boxes
• folding boxes
• carrier bags

A multi-colour print is possible if the colours are not interrelated or require alignment. With a two-colour print, the box/bag is passed through the printer twice. In these circumstances, perfect re-alignment may not be achievable.

Below are some examples of dos and don’ts for multi-colour printing:

Please contact our sales department for more information about the possibilities, or to validate if your logo is suited for multicolour print

Available printing colours

Westpack can brand your products in several different colours.

Available colours on black background

Metallic Gold

Metallic Silver

Met. Rose Gold/Copper

Metallic Red

Metallic Blue

Metallic Magenta

Metallic Purple

Metallic Orange

Metallic Mint

White

Debossed w/ofoil

Transparent foil

Glossy Black

Glossy Pink

Lime Green

Mint Green

Dark Green

Grass Green

Orange

Grey

Glossy Brown

Dark Blue

Matt Black

Matt Blue

Old Rose

Matt Yellow

Burgundy

 

Available colours on white background

 

Metallic Gold

Metallic Silver

Met. Rose Gold/Copper

Metallic Red

Metallic Blue

Metallic Magenta

Metallic Purple

Metallic Orange

Metallic Mint

White

Debossed w/ofoil

Transparent foil

Glossy Black

Glossy Pink

Lime Green

Mint Green

Dark Green

Grass Green

Orange

Grey

Glossy Brown

Dark Blue

Matt Black

Matt Blue

Old Rose

Pearl Rose*

Matt Yellow

Burgundy

* Light print colours can pose a challenge when they are printed on darker surfaces. A dark surface can make the print colour change tone and look quite different. That is why you can only select the pearl rose print on boxes in light colours, such as white and ivory.

What is a cliché?

A cliché is a metal stamp with your logo, required for the branding of your products. You need one cliché for each size of logo you require. If more of your products are branded with the same size logo, you only need one cliché, provided the cliché can be used for this product.

Standard clichés are 30 GBP/EUR/USD per piece (aluminium)

Clichés for displays and clichés for plastic bags, cost more and are not included in the introductory offer. Note that our sales reps will inform you of the added cost before ordering them.

Which technique do you use for branding?

The print technique we use is called foil printing or hot stamp. Your cliché is heated and pressed onto the product, over a sheet of coloured foil. Your logo is embossed on the cliché and then debossed in the box, with or without a coloured foil.

This printing technique is especially good for printing in metallic colours, such as gold and silver. Unfortunately, this technique also has a few limitations: very fine details and very large areas are difficult to print.

Do you doubt whether your logo can be used? Please allow us to help you. Our sales reps have a lot of experience in the matter and can guide you through the process.

Which type of file do I need to provide?

We prefer receiving your logo or artwork in vector format (AI/ EPS), to ensure the highest print quality. We can, however, work with most other files too. Image files such as JPG, PNG, TIFF, PSD, and even PDF or Word documents do not pose much of a problem, provided that you upload a file in a high resolution (large image). If you upload a logo of poor quality, a lot of work goes into recreating the logo in a quality appropriate for printing. If you upload a non-vector file with a type font that our graphic designers do not have, we may require a different file, or we may have to change the type font.

What is a vector file?

A vector file is a graphic display of an image that uses mathematical principles such as points, lines, curves, etc., to describe the size of the logo, and the distance and ratio between the different parts of the logo.

For example, we take a logo that contains a circle. The vector file contains exact information regarding the size of the circle in relation to any text, the angle of the curves, the placement of the text in the circle, etc. The size of both items is not absolute, only the ratio between the two. This means that the file can be expanded endlessly, without having consequences for the resolution and thus quality.

The counterpart of a vector file is a raster file or pixel file.
Example:

The image above illustrates the difference between a vector file (left) and a pixel file (right). As you can see, the enlargement of the left circle has no consequences at all for the quality of the circle. Contrary to the right circle, which has its quality greatly reduced by this enlargement.

How large will my logo be?

If you have provided no other information, we assume you want us to brand your packaging with a logo in one of our two standard sizes. We advise you to order these standard sizes of clichés, as they can be used for most products. Our two standard sizes are 28 x 25 mm, used for small packaging such as boxes for rings or earrings, and a 38 x 35 mm cliché used for all other boxes.

Naturally, it is possible use different sizes, i.e. a bigger cliché for necklace boxes or bags. The size of your logo can only be adjusted by ordering a new cliché in the desired size. Our sales department can provide you with more information.

Where will my logo be placed?

For most products, there are several possibilities for the placement of your logo on our products.

By default, the logos will be printed in the middle of the lid of the jewellery box. However, the placement of the logo can vary, depending on the jewellery box. Most photos on the website have printed boxes on them, where the position of the Westpack logo can be used as a reference for the default placement.

We can also brand your boxes off-centre, for example in the lower left corner, or close to the edge. There are some limitations to the possibilities though, depending on the model, box size and logo size. We advise you to contact our sales department for more information about the possibilities.

Please note that a special cliché needs to be ordered for every box size, even if the different sized boxes are printed with a same sized logo.

Can my boxes be printed off-centre?

We can print your boxes off-centre, for example in the lower left corner, or close to the edge. There are some limitations to the possibilities though, depending on the model, box size and logo size. We advise you to contact our sales department for more information about the possibilities.

Please note that a special cliché needs to be ordered for every box size, even if the different sized boxes are printed with a same sized logo.

What are the costs?

Most jewellery boxes can be personalised with a logo, at no extra charge. For branding on folding boxes (flat pack), jewellery pouches, and carrier bags, a surcharge may be added.

The costs for the clichés, the printing stamps, are one-off. We can re-use the clichés for re-orders, provided the clichés can be used for the products that you order.

Standard clichés are 30 GBP/EUR/USD per piece (aluminium). As an introductory offer, you receive all the clichés in standard sizes, required for your first order, free of charge.
Clichés for plastic bags and displays do not follow the pricing structure above and are not covered by the introductory offer. Our sales reps can tell you more.

Process

After we have received your artwork, our graphic designers will make a digital proof copy for you.
After the proof copy has been accepted, your samples will be dispatched within approximately a week.

The cliché(s) will not be ordered until after the proof copy has been accepted.

If you do not have a vector logo or artwork in the correct file format we can help; we can re-create your designs into the correct format.

Which clichés do I need?

Usually, the clichés made for jewellery boxes are interchangeable with clichés for carrier bags, jewellery pouches and gift-cards, provided that they fit on the ordered product.

For labels, plastic bags, display, repair bags, tissue paper and satin ribbon with print, separate clichés will need to be ordered.

Special clichés

Some products require special printing clichés. Special clichés are often not interchangeable and can only be used for the specific product you order.

Which products require special clichés?
When you order either of these products branded with your logo, a special cliché needs to be made before production.

• Plastic Carrier Bags
• Jewellery Displays
• Jewellery Trays

What do these clichés cost?
Special clichés are not included in our introductory offer. The costs for these special clichés are one-off and only apply to your first order of this product. We store your clichés for any re-orders you may place, exactly as we do with the clichés for your boxes.

Plastic bags
Cliché-costs for plastic bags depend on the size of the bag you order. All prices are available in the shop for the specific product.

If your print is larger than the listed print area, the costs for the clichés may increase. For print in multiple colours, each of the colours will require a separate cliché.

Jewellery Displays and Trays
The clichés required for branding jewellery displays and trays do not depend on the size of display you order. One cliché can house up to two logos of max. 50 x 25 mm. If your print is larger than 50 x 25 mm, the costs for the clichés may increase. All prices are available in the shop for the specific product.

How long does it take?

As a rule of thumb, your products will be dispatched within a week of accepting the proof copy, provided the approval has been received on a workday, and the products are in stock.

Our sales department will always confirm the expected dispatch date of a final order confirmation.