Kick-off 9: Upselling
A piece of jewelry rarely comes entirely on its own.
There is often something that makes perfect sense alongside it: care products, safety backs, or a jewelry box to keep those new favorites safe.
It is not simply about squeezing more into the cart. It is about having the right products ready when they genuinely make sense for the customer.
Three simple ideas for upselling
If you sell a lot of silver jewelry, silver cleaning products are an obvious choice. If you sell high-end stud earrings, LOX safety backs can be a relevant add-on. And a jewelry box or travel case gives the customer somewhere to protect their growing collection.
Think in terms of natural needs: care, security, and storage.
Include add-ons naturally wherever the customer encounters them – in your store, online store, and sales process. When they are part of the flow, it is also easier for staff to include them naturally in their recommendations.
The same applies online, where relevant add-ons can be displayed alongside the product or during the purchase process.
Customers can only buy what they know you have.
Give your add-on products some attention in your marketing too. Jewelry care has natural credibility when it comes from a jeweler, and an attractive jewelry box can easily be the reason a customer stops by – and perhaps ends up with a little more in their cart.
Our top suggestions for upselling
Here are four product areas that naturally complement what you already sell.
WTP jewelry boxes & Stackables
A jewelry box is not simply something to add to a sale. It is a product in its own right.
World of Treasured Pieces includes jewelry boxes, small travel cases, and modular Stackables. This gives you products that can sit alongside your jewelry while also earning their own place in your store or online store.
View WTP jewelry boxes & travel cases → View WTP Stackables →
Jewelry care products: The perfect match for jewelry
The jewelry has been purchased. Now it needs to keep looking its best.
Jewelry cleaning and care products are therefore a straightforward addition. You can choose between different types of care depending on the jewelry, material, and stones.
High-quality polishing cloths supplied in a practical display box for your store. Available in two sizes: the small one is perfect for handbags and on the go, while the large one is ideal for everyday jewelry care at home.
Beauty care for jewelry. Connoisseurs combines effective jewelry care with a look inspired by the world of cosmetics. The range includes polishing cloths, wipes, and cleaning products for different types of jewelry.
Care kits with your logo
Here, upselling becomes branding too.
Our care kits bring everything together in one gift-ready box with the option of adding your own logo. A complete product that can sit on the shelf, in your online store, or alongside your jewelry.
Everything needed for everyday jewelry care in one attractive box: spray, polishing cloth, and brush. Can be customized with your own logo.
Shop jewelry care kit →
A practical kit with spray, cloth, and tools for caring for and adjusting eyeglasses and sunglasses. Can be customized with your own logo.
Shop eyewear care kit →LOX: Keep valuable earrings safe
We would much rather have customers return because they are happy with the product and service – than because one earring has gone missing.
LOX safety backs help keep stud earrings securely in place. A small product that makes perfect sense alongside earrings your customer wants to take extra good care of.
They are available in gold- and silver-colored versions, among others, and are a simple addition to the sale of stud earrings.
It does not need to be complicated
Look at what you already sell and identify the products that naturally belong alongside it.
Somewhere to keep the jewelry. Something to take care of it. Or a small detail that makes it a little harder to lose.
And getting started does not have to require a large investment either. With us, for example, you can order as little as one jewelry box at a time, and all in-stock items without a logo are shipped within 24 hours on weekdays.
That is our take on upselling that genuinely makes sense.