WHEN THE CUSTOMER SAYS “WOW” – AND YOU SAY “IT WAS JUST HAGERTY”
You've heard the news:
All Hagerty products are now 25% cheaper. Permanently. Always.
But why should they actually be on the shelf in your shop?
Here’s the answer. Not in sales talk – but in real-life situations from your everyday work.
We show you how Hagerty is used in-store, how to recommend it without sounding pushy – and why it just… works.
With before-and-after videos, practical examples, and tips you can start using right away.
IMAGINE THIS:
The customer has chosen a piece of jewellery – and asks the classic question:
“How do I look after this at home?”
If you’re with the customer in-store, the answer is pretty straightforward.
You can easily explain the products – and maybe even show them in action:
“The jeweller’s own secret! It removes dirt and brings back the shine. It’s what we use ourselves.”
But even if the sale happens online, the conversation still makes sense – just a little earlier.
For example, with a line in the product description:
“Want to care for your jewellery? We recommend this cloth/cleaner – it’s the one we use ourselves.”
Or as an add-on in the basket:
“Add a care product – it’ll help your jewellery stay shiny for longer.”
It’s still not a sales trick.
It’s still good advice.
“CAN’T I JUST USE…?”
Yes – and here come the classics:
“Can’t I just use washing-up liquid?”
“I usually just rinse it and wipe it down.”
“I’ve got some silver cleaner from the supermarket – isn’t that the same?”
No. Here’s what you (or your customer) should avoid:
Washing-up liquid
– Dulls the surface and can damage certain types of stones.
“Universal” cleaners from the supermarket
– May cause discolouration and remove protective coatings.
Wet wipes
– The alcohol damages both glue and shine – and the scent lingers.
WHY IT MAKES SENSE TO RECOMMEND HAGERTY:
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The products are made for the purpose – silver, gold, gemstones: each with its own formula
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They work instantly – and the results are visible
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They’re easy to use at home – dip, rinse, dry or polish
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They support your expertise – the customer experiences advice, not upselling
FOUR REASONS WHY HAGERTY BELONGS IN YOUR SHOP:
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Use it in the workshop and in-store – before display, handover or presentation
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Recommend it honestly – “It’s what we use ourselves”
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Sell it with the jewellery – it makes sense to the customer
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Easy to explain – even easier to use
SILVER CLEAN – FOR THAT CLASSIC SILVER LOOK
An effective dip bath for silver jewellery and silver-plated surfaces.
Removes tarnish and discolouration in just minutes – without damaging the metal.
Perfect for quick, thorough prep in-store or easy maintenance at home.
JEWEL CLEAN – FOR GOLD AND GEMSTONES
A complete cleaner for jewellery with gemstones and gold or platinum.
Removes grease, dirt and cosmetic residue – and restores the jewellery’s original shine.
Ideal for rings, necklaces and bracelets with stones such as diamonds, sapphires and rubies.
PRECIOUS STONES PENCIL – THE MAGIC WAND
A precision cleaner for those areas other products can’t reach.
The small brush gets behind settings and under stones – removing even stubborn dirt.
Ideal for diamond rings and fine details – both in-store and at home.
SILVER & JEWEL CLOTHS
Two impregnated cloths – one for silver, one for gold and gemstones.
Remove dirt, grease and tarnish instantly – no liquid needed.
Ideal for quick touch-ups in-store and perfect as an add-on the customer will understand and actually use at home.
JEWELLERY CARE KIT
A complete care set with Silver Clean and two cloths – packed in an elegant box.
Perfect as an upsell or gift, with the option to add your own logo to the lid.
Makes it easy for the customer to care for their jewellery – and remember where it came from.
